Who’s behind this?

Hi, I’m a graphic designer who somehow ended up working for the United Nations. Impressive, right? But let’s not dwell on that. Like every designer or creative person, I have an embarrassing obsession with notebooks. Stacks of them. Half-filled, abandoned, or forgotten. I figured, why not turn this habit into something slightly more productive?

The origin story (sort of)

I could tell you a beautifully crafted story about how the idea for this store came to me in a moment of creative epiphany. Maybe I was sitting in a Parisian café, sketching ideas between sips of espresso, and the vision of the perfect notebook struck me. But the truth? It’s just a notebook. Blank pages. You’ll fill it up, maybe, and eventually toss it out. The magic is what you put in it, not where it came from.

Why this notebook?

Because we know you’ll buy it. Let’s be honest, no one ever really uses all the notebooks they buy, but hey, at least ours look good while they’re waiting to be written in. And when you finally crack it open? It’s just the right balance of style and simplicity to make you feel like a creative genius (even if you’re just writing grocery lists).

A notebook for every obsession

Whether you’re a fellow designer, a storyteller, or someone who just loves the feel of pen on paper, this is for you. Or maybe it’s just another excuse to buy a notebook you don’t need. Either way, we’re here for it.

Fine, Here’s the Obligatory Dog Section

Look, I know everyone uses their "About Us" page as an excuse to show off their pets and give them ridiculous titles like "Chief Barking Officer" or "Nap Manager." And yes, I’m jumping on that bandwagon too. These are my fearless sidekicks, the true masterminds behind this store (or so they’d like to think). They’re here to remind you that even a notebook store can have a touch of fluff.